Product Marketing Specialist

Product Marketing Specialist 

A unique opportunity to join a growing startup and make a serious impact on its growth! ShaleProfile sets out to bring transparency to the US shale oil and gas industry. Originally started as a hobby, the free blog has now turned into a professional visualization and analytics platform, with endless opportunities for growth and expansion. After successful launch of our product July of last year, we are now expanding our team with additional developers and a Product Marketing Specialist.

This role is critical to the success of the company. You’ll be working closely with the founders, as well as your peer, our growth-hacker, to establish our product marketing strategy. You are responsible for communicating the product – market fit with exciting value propositions and USPs. Engage as many people as possible, every day, with valuable information. Then turn our fans into paid subscribers.

We are a startup, this is a hands-on job. You will work with our team, including interns, to create great copy, content, images, videos and strategies that drive conversion and a deep level of engagement. The right candidate is creative, entrepreneurial, hands-on, and proactive.

About the role:

  • Develop overall product marketing strategy with enticing value propositions for the right markets
  • Develop highly engaging content (copywriting!) to support digital campaigns that will resonate and engage our highly technical / professional target audience
  • Identify ways that social media can enhance demand generation and product marketing campaigns. Develop plans, programs and strategies to drive conversions
  • Develop programs that grow influencer relationships. Act as the main point of contact for existing and prospective relationships. Actively outreach to audiences across social networks to engage them in discussions around relevant topics
  • Bring on / Develop interns to contribute to our marketing execution

Required Qualifications:

  • Bachelor degree in Marketing or Communications
  • Three to seven years’ experience in (digital) marketing, with strong copywriting skills (incl SEO)
  • Affinity with high end tech or data science; ability to quickly learn new fields
  • Excellent (pref. native) English skills
  • Ability to develop effective and compelling social media copy and visual assets to drive engagement and conversion
  • Great attention to detail

Company Profile

ShaleProfile is a privately held startup that has secured long-term funding in order to develop the best analytics solution for the shale oil & gas industry. The founder and investors have decades of experience in developing advanced information systems, with a thorough understanding of the oil & gas industry. We are based in Rotterdam, at CIC in the Groothandelsgebouw, an inspiring work environment with dozens of other startups, right next to Rotterdam Central Station.

Remuneration Package

ShaleProfile offers excellent working conditions, a good income package and a share option arrangement.

Interested? Send a motivation letter and CV to